The macadamia industry in Kenya has witnessed remarkable growth over the past decade, transforming from a niche sector into a key contributor to the country’s economic empowerment. This growth has led to increased job creation, enhanced livelihoods for farmers, and notable foreign exchange earnings, positioning macadamia as one of Kenya’s most promising agricultural exports. As the industry gains traction, it has attracted both local and international investors, further fueling its expansion.
Despite these positive strides, the industry continues to grapple with several challenges that hinder its ability to reach its full potential. Volatile market prices, for instance, remain a significant concern for farmers and processors, who struggle to plan effectively in the face of price fluctuations. Additionally, limited value addition within the sector means that much of the raw produce is exported without maximizing its economic value. Regulatory bottlenecks also persist, making it difficult for industry players to navigate the complex framework governing production, processing, and export.