The Macadamia Association of Kenya (MACNUT), is a membership association primarily
constituted by macadamia processors in Kenya and partnering with macadamia farmers
and stakeholders in the industry to increase the competitiveness of macadamia industry
in Kenya. Established in May 2024, MACNUT aims to position Kenya as a leading global
source of high-quality macadamia nuts by promoting industry excellence and
sustainability. Key initiatives focus on promoting standardized production practices
amongst growers and handlers, supporting its members and the industry on research and
development of macadamia seedlings propagation, value addition technologies and
marketing strategies , advocating for supportive policies and regulatory environment,
expanding market visibility, and empowering members through training and resources.
The association emphasizes a management structure inclusive of processors, farmers,
and stakeholders, and prioritizes sustainable farming methods for the industry’s long
term viability.
Key Points
• MACNUT’s mission is to make Kenya the top global supplier of high-quality
macadamia nuts through excellence and sustainable practices.
• Promote the establishment of Industry-wide standards for macadamia
production that ensure quality and uniformity to the extent possible, across the
value chain.
• Research collaboration with an aim to improve cultivation techniques and pest
management, thereby enhancing productivity and quality.
info@macnutassociation.org
• Policy advocacy that focuses on working with government bodies to develop
favorable policies and regulations that support the growth and expansion of the
macadamia industry in Kenya, as well and that are aligned to the Kenya
government constitution, the Vision 20230 and the Bottom up Economic
Transformation Agenda.
• Branding and marketing strategies deployed to increase global recognition and
demand for Kenyan macadamia nuts. Engaging in marketing campaigns to
promote Kenyan macadamia nuts in international markets
• Membership support includes providing training, financial resources, and market
intelligence to boost productivity and profitability.
• Sustainable farming practices are encouraged to ensure the industry’s long-term
viability and environmental responsibility.